By Osky Blue | Published February 22, 2016
If you’ve noticed that your website isn’t bringing in as much new business as you thought it would, the fault may lie in your web design Frisco TX. Very often, people who build their own websites, or who impose their design ideas on web designers building websites for them, make choices that simply don’t work. In fact, successful web design requires an eye for styles, colors, layouts and content that are not only visually appealing but that work seamlessly with each other to make the user experience on those websites interesting and as effortless as possible. Take another look at your website to find out if you’re making one of these mistakes that make it less than user-friendly:
Text font styles and sizes are two of the most important choices you’ll make when it comes to your web design. The first mistake that most people make when choosing a font size is choosing one that’s too small to read. Larger fonts are better for grabbing the attention of web users and keeping them reading. Readability is the most important thing to consider when choosing font styles as well. The second mistake web designers make is choosing a single font style for a website, especially a font that is a serif with too many flourishes or a sans serif that has no visual interest. Get the best of both worlds — an eye-catching font that is also readable — by combining two or more styles of serif and sans serif fonts for your website.
At some point, you’ve likely come across websites that looked like they might have interesting content, only to find that their landing pages contained video after video instead of or along with the text. And by now, you’ve probably come to dread these video pop-ups or video links because the videos always seem to take forever to load and, once they do, they require continuous pausing and re-watching to get parts missed the first time. A little video and audio content on your website goes a long way, but too much will not only make it take longer for your website to load, but it will also make many visitors click away. Too much multimedia content can be a bad thing.
Understand that your website’s visitors have been around the block when it comes to surfing the web, and they’ve gotten used to finding certain features in certain places on websites. For example, they’re used to finding logos and taglines on the top left of the landing page and menus on the top right. They’re also used to finding a link to an about page and to a contact page at the bottom of the first screen. While it can be interesting to put website elements in unusual places, it can also be a mistake that costs you visitors who might get confused by your layout and click away from your site.
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