By Osky Blue | Published December 9, 2014
When you own a business, you want a presence on the internet. It’s not really an option anymore – it’s a necessity. If your business is small, you might think that your budget isn’t big enough to enlist the help of a professional web designer in McKinney TX to design and build your website. Unfortunately, there are way too many mistakes you can make in trying to do it yourself. Even when you work with a professional web designer in McKinney TX, there’s no guarantee that your website will be free of problems. Sometimes, the web design company itself just isn’t up to the task and sometimes, the business owner has his heart set on adding things to the website that make it almost dysfunctional.
Which mistakes can make your website bad?
▸ Not having a clear purpose for your website. Just being on the internet isn’t enough; there has to be point. You and your web designer in McKinney TX have to determine why you want people to visit your website. Do you want them to buy your products? Do you want them to register for an event? Do you want them to donate for a cause? And even when you have a big, red button to push, you have to be sure that the build-up to it isn’t five pages of copy about the product, event or cause that will bore your visitor and send them elsewhere.
▸ Not having a consistent website. Remember that your website may seem like your personal playground – one that you can use different colors, fonts and layouts on anywhere you like – but it really isn’t. Your website can have your personal stamp without confusing the visitor. Don’t change layouts, fonts or font sizes from page to page just for fun. Remember that this also means not cluttering your website with too much content. Prioritize what’s important and leave clear space between topics or product descriptions.
▸ Not having updated content. You’ll hear this a million times in the web design process – content is king. And not just any content will do. Search engines like Google look for fresh content in the form of revised copy or blog articles. The fresher the content, the more likely it is that your website will rank higher on a search results page. And fresh content will keep your visitors from getting bored.
▸ Not having contact information on each page. This isn’t just for the convenience of your visitors, it also helps Google and other search engines localize search results so that your business will be more likely to come up on a search results page.
▸ Not organizing photos. Photos are interesting to look at but It’s possible to have too many photos too close together on your website that can slow the page’s loading speed to a crawl. Keep your photos (within reason) but space them out to a couple per page.
When you’re ready to work with a professional web designer in McKinney TX, call Osky Blue at 866-675-9411. We’ll work closely with you to design a website that reflects your taste and objectives while making sure that it’s fully functional and user-friendly. Visit us at https://oskyblue.com to learn more about how we can help you.
Osky Blue | Web Designer McKinney TX | (866) 675-9411
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