By Osky Blue | Published November 9, 2015
Website developers in McKinney, TX know that small business owners don’t have huge operating budgets and that they sometimes think that not building websites for their businesses is a good way to save money. In the short-term, it’s true that not hiring someone to help create and maintain a website saves money; but in the long-term, it can prove to be the downfall of any company trying to compete in the computerized, internet-driven marketplace in which small, medium and large businesses operate. If you are a small business owner trying to decide where best to spend your startup money, consider these 6 reasons for putting website development at the top of your list:
Your initial expenditure on help from professional website developers in McKinney, TX, plus the low cost of monthly maintenance, will be a huge savings over other forms of non-internet marketing that you will have to use to get your business noticed. Consider the cost of buying billboard space, running ads in local newspapers, printing flyers, mailing brochures and more; the cost of setting up and running a website will pale by comparison.
Almost every business has some kind of online presence, and customers have come to expect that they can find out something about every company they’re interested in by going online. If you don’t have a website, even a DIY website, you’ll lose credibility and your potential customers will move on to your competitors who do have websites.
A website for your business means people across Texas, across the United States and around the world can find you and learn about your products or services. Word-of-mouth can spread from online viewing of your site, which can lead to an expansion of your business beyond your local area.
Unlike your brick-and-mortar or home-based store, your website is always open for business, 24 hours a day, 7 days a week, 365 days a year. This means you can be doing advertising, sales and customer acquisition while you sleep!
Ever wonder why the print version of the Sears catalog is no longer produced? It’s the same reason you don’t want to be stuck using old-fashioned print marketing tactics. By the time your brochure, catalog or flyer reaches your customers’ mailboxes, it’s out of date. A website can be updated instantly with new products or new information about your business, so that your customers have immediate access to everything you have to offer.
Consider all of the man (or woman) hours involved in marketing and running your business the old-fashioned way. Compare that to the ease with which your website does most of your marketing and selling for you, even while you’re sleeping, and you’ll find that it will save you time that can be spent concentrating on other things.
If you’re ready to make your business competitive, call Osky Blue, the best website developers in McKinney, TX, at (866) 675-9411. You can also visit us online at https://oskyblue.com to find out more about how we can help your business succeed online.
Osky Blue | Website Developers McKinney TX | (866) 675-9411
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