By Osky Blue | Published March 18, 2014
What’s in a keyword? At it’s heart, keyword research is about researching the customers of your small business. And keyword research is the heart of search engine optimization. So finding a good company in Frisco TX to handle your SEO, is important. You don’t need just anyone browsing your website, you need actual potential customers scrolling your pages. You need to find the people who need to find you; who are looking for your business and what it can provide. Thanks to technology, marketing research has never been easier. Rather than polling annoyed visitors at the mall, we can discover what people want and need by studying what they are searching for…through their computer. Current trends and changes in market conditions are quickly recognized.
One common misconception about keywords is believing that you already know what words your customers are using to find you. Chances are, unless you’ve done your homework, you don’t! It can be very hard to predict which words a customer will use to find you, even if you know your business inside and out. Don’t assume you already know how your customers will find your Frisco TX business, until you’ve hired a good SEO company to do your research.
One would think that it would be beneficial to their business to be at the top of the results page on a search for one of the top keywords, something used several thousands of times everyday…like “food”. But, believe it or not, these common search terms only make up about a third of the online searches. The rest are hundreds of millions far more specific “unique” searches. It is obviously difficult to get to the top of a search page when millions of businesses are vying for the same few words. But by hiring a good SEO company in Frisco TX to perform effective keyword research, you can find the customers specific to your business, customers who are not aimlessly browsing the web, but are earnestly looking for you and are ready to be your next client!
Search engines are constantly trying to improve their performance. They are looking for ways to produce better search results for their users. They are trying to better understand what the user is asking for by relating the question to concepts rather than individual words. The search engine tries to determine what your group of words are about and how it relates to other concepts. Google seems to be constantly changing the rules of search engine optimization so having a great SEO company in Frisco TX like Osky Blue is a must for staying at the top of the page.
Osky Blue | SEO Company Frisco TX | (866) 675-9411
Photo Credit: © Depositphotos.com/ designwork07