The digital marketplace is a rapidly changing place. Customers expectations rise, the competition grows stronger, and Google’s algorithm changes the SEO landscape every couple of years.
The East Texas Sinus and Dizziness Center, a medical practice with whom Osky Blue has had a long relationship, recently hired Osky Blue again to upgrade its website for their practice in Longview, Texas.
Project Goals – New Services, Scalability, and SEO
The East Texas Sinus and Dizziness Center has added additional services over the years, but their website didn’t reflect the growth or their new staff members. Given their recent expansion, they also wanted a site that could scale with the business, and with that came a new set of SEO considerations.
First, Osky Blue built a more robust top-level navigation to accommodate their new services. The new site also has individual landing pages for each service, complete with relevant information about the treatment and how to get in touch.
For the staff page, key team members with full biographies are featured to help future patients get to know the practice and to highlight the accomplishments of the medical staff. With the site’s updated structure, the East Texas Sinus and Dizziness Center can now add specialties and team members as they grow, so the website is fully scalable.
Once the site content and design was updated, Osky Blue built an internal linking strategy, streamlined the site’s load time, and ensured the website’s structure adhered to SEO best practices.
As a bonus, the client took the opportunity to highlight the practice’s recent designation as a Center of Excellence on the website–an award like that deserves recognition!
Since the site launch in early September, traffic to the site is up 6% and site engagement is up 56% including patient form downloads, social interactions and calls. Site visitors are also visiting more pages and spending almost twice as much time on the site per session.
About the East Texas Sinus and Dizziness Center
As the only nationally recognized center for Balloon Sinus Dilation in East Texas, the Otolaryngology practice serves patients suffering from sinus and allergy problems, sleep issues, chronic dizziness, and more. The East Texas Sinus and Dizziness Center was founded by Ronald G. Morton, MD, FAAO/HNS.
For more information about web design and development for your Longview, TX company, get in touch with Osky Blue online or read more about our services and customers.