By Osky Blue | Published June 9, 2014
When you decide to build a website for your business, you’ll find that there are many key elements involved in designing a website that works. A website that works is one that brings visitors to your site, persuades them to try your product or service and keeps them coming back time after time. The company you hire for your web design Frisco TX should be able to explain and implement all of the elements of a successful website. At Osky Blue, we know web design and we know that one of the most important elements of any website is that it is friendly to the search engines that your customers will use to find you. Search Engine Optimization (SEO) is a way of improving the visibility of your website in search engines through organic (unpaid) search results. What makes your website SEO-friendly and pushes it to the top of a search results page?
Keywords – Keywords are an essential part of SEO. They are the words you want search engines to find and they are the words that will bring in customers who actually want what you have to sell. Osky Blue web design Frisco TX will help you to figure out which keywords to incorporate into your website by creating a list of potential keywords – broad and targeted – and determining through online research how many other businesses are using those keywords and how often they are searched for. Placing the keywords in at least 6 places on each of your website’s pages is the next critical step.
SEO-Friendly Navigation – If the navigation (or menu) on your website is too complex or flashy, the search engine spiders that crawl the web following links may not be able to find any of your site’s subpages. These kinds of menus are also not friendly to mobile devices, which are fast becoming the tools of choice for internet browsing. Adding a text link-based menu or cascading style sheets (CSS) may be the solution to this problem. CSS can give you the best of both worlds – text link-based menus and an impressively flashy menu for customers.
SEO-Friendly URLs – The URL for your website should include words that quickly identify what a page is about. Including your keywords is one way to do this and can make your URL more straightforward.. URLs that contain too many numbers and not enough descriptors may be harder for search engines to find.
Social Media Links – These links are becoming ever more important as more social media outlets pop up on the internet. Your web design Frisco TX should have links to social media sites that you have an active presence on – Google+, Facebook, Twitter, Pinterest and others. When you have followers, you have people and potential customers who spread the word about your business. And these “social signals” are fast becoming a major part of search engines rankings.
How is Osky Blue different from other web design companies? We know about search engine optimization and how to use the elements of it to drive traffic to your site. Let us design a website for you that has a solid base with SEO as one of the pillars. Call Osky Blue at 866-675-9411 to speak to one of our web design experts.
Osky Blue | Web Design Frisco TX | (866) 675-9411
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