By Osky Blue | Published November 1, 2013
Websites are potentially your business’ most important marketing feature. While street signs and print advertising is wonderful for local name recognition, most people are going to trust the results of a web search over the name they kind of remember from their drive home. If you put these two resources together, however, then you have a winning combination. Getting your website to come up fast on a local web search is going to give you more business and will help make those other local ads all the more effective. Simply put, your business needs this done, and professionals of SEO in Dallas know how to help.
In case you haven’t had to do any serious internet marketing, SEO stands for “search engine optimization,” and it means “your website shows up at the top of the list on Google.” What does this mean compared to other ways to do online marketing? It means lower marketing costs, increased web traffic, and a statistically higher amount of business per visitor than other marketing methods. Basically, SEO in Dallas is a better way to do business.
How does it save you money? If you wanted your business to be featured prominently on a Google search without any real SEO, you would have to make a deal, paying Google or another web site to feature your ad. This ad would come with a price tag and would only run for a specific amount of time, which you would need to renew regularly. With proper SEO services your site wouldn’t need to have a paid ad because it would automatically show up at the top of an online search. How does it get there? Through professional and polished content that viewers like to see, and through proper application of search engine specifications.
Does this actually mean more traffic for your business? It does. It has been shown that people tend to trust the top results of their web searches more than many other forms of advertising, meaning more clicks on your site. More importantly, the people who find your site through their own search criteria are likely to be more interested in the service you’re providing than people who find you through ad space. It has been listed that SEO gets sales from 4% of the visitors per thousand clicks, while paid ads only get an average of 2% sales per thousand clicks.
This is never truer than for people who know that they need to make their business specific to their local audience. Approximately 20% of all Google searches include local terms, because people want to find businesses near them. This means that you can target a vast amount of online attention by being where your local audience is searching. Make your SEO in Dallas visible and you’ll see the results in no time.
Osky Blue | SEO Dallas | (866) 675-9411