Case Study: Allen Pre-K School Sees Traffic Surge with Strategic SEO

Case Study: Allen Pre-K School Sees Traffic Surge with Strategic SEO

Project Background

Kindergarten Prep Child Care Center Logo

Kindergarten Prep Child Care Center in Allen, TX, sought out Osky Blue when they needed help with their organic search performance and overall SEO strategy. Early childhood education is an extremely competitive vertical in the northern suburbs of Dallas-Forth Worth, areas known nationwide for their schools, so Kindergarten Prep knew that a solid SEO foundation was essential if parents were going to find them in search.

Project Timeline

On-page and off-page SEO services began in August 2016 and were completed late September 2016. Results were measured in July 2017.

Project Goals

Increasing organic traffic through search on websites including Google and Bing was the singular goal of this project.

Osky’s Solution

Osky Blue recommended a comprehensive solution which addressed a number of on-site and off-site SEO factors:

On-Site Optimization

  1. Osky completed a thorough overall of on-page ranking factors which included defining a keyword / topic strategy per page and implementing that strategy through revised title tags, description tags, page content, image meta (alt tags), page headers and schema markup.
  2. Osky refined the site code and eliminated unnecessary elements to improve site speed on desktop, tablet and mobile devices.

Off-Site Optimization

  1. Osky executed an exhaustive directory and link building campaign to increase accurate Google citations and build domain authority.

Results

Eleven months after the completion of the project, Kindergarten Prep is seeing nearly a 24% increase in organic traffic to the website from search. The website also ranks #1 for over 150 non-branded keywords and has at least page one ranking on almost 300 keywords overall. Additionally, organic traffic now converts to the site (clicks through) at twice the rate it was prior to the implementations last August and September.

Organic Traffic

Kindergarten Prep organic traffic

 

Click-Through Rate

Kindergarten Prep Click-Thru rate

 

For more information about Kindergarten Prep Child Care Center, visit their website at kindergartenprepchildcare.com. If you’re interested in growing your business online, lay the foundation for success in search with a comprehensive SEO strategy by Osky Blue. Visit Osky Blue or contact us to talk about your needs today.

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“How well we communicate is determined not by how well we say things, but how well we are understood.”

–Andrew Grove